MESSAGE FOR YOU,
THE SMALL BUSINESS OWNER
Welcome to the Stairway Group
For your small business in the Digital Age, online visibility is the key to success. PEOPLE NEED TO FIND YOU and just having a web presence leaves you lost in the shuffle. Prior to the Digital Age, marketing came to you in the form of television, radio, print and to a lesser extent word-of-mouth. These traditional forms of marketing also had the goal of helping people find you.
Although these forms of media still exist, people are not watching television; they are streaming with little to no commercials at all. People are not listening to the radio; they enjoy the ad-free subscriptions of Pandora or Spotify. Print advertisements usually end up in the trash. Word-of-mouth exists in the form of Twitter and Facebook where no one is speaking to each other. Everything is digital. A mobile phone, tablet, or laptop is an extension of its owner because their whole life is on that device.
Marketing has adapted to the digital persona of the customer. If you want to reach those people, then YOU MUST ADAPT OR CEASE TO EXIST. These new avenues of digital marketing and other strategies from social media platforms to Search Engine Optimization to reputation management allow small business owners to remain competitive and relevant.
The Stairway Group is committed to small business owners and the improvement of their online visibility. Working with you, we will discover your digital marketing goals, develop a strategy, and execute using digital channels resulting in client generation.